With over 15 years of shaping music for leading brands, artists, and media platforms, I bring ideas to life through sound. My expertise spans composition, production, and creative direction—transforming concepts into distinctive sonic identities and memorable musical experiences.Rooted in the rich traditions of Arabic music and blended with contemporary global production, my work captures both authenticity and innovation. From the first spark of an idea to the final master, I guide every step: assembling the right team, directing performances, and ensuring every note serves the story. Each project is crafted with precision, artistry, and a commitment to creating sound that resonates—long after it’s heard.
